Semiotics and Decoding research

 Ferdinand De Saussure suggests that semiotics is the study of signs within the society. He argues that language is an instrument of communication using signs in culture to communicate meaning. He believes that anything and everything that has the potential to communicate meaning through its language may be studied as linguistic signs. He believes that a sign is composed of a signifier and a signified. A signifier is the form a sign basically takes and a signified is the concept it represents. For example the colour blue itself will only and simply the colour blue as a signifier. But a signified colour blue would represent the calmness and peacefulness or positivity of that colour.